2013/12/16

Apple is building an RTB platform to sell in-app ads

AdWeek :: Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build a real-time bidding exchange to automate selling in-app ads, multiple sources said.

Read Garett Sloane, www.adweek.com

Google+