WestSoy ditches brand site, goes all-in on Tumblr

Digiday :: Instead of blanketing social media channels, the company is only going where they feel their voice can be heard. And for them, that means strictly Tumblr -- as both a social platform and the company homepage. That means no Facebook likes, no brand witticisms on Twitter and no food porn on Pinterest.

Read Haniya Rae, digiday.com