2014/04/20

The viewability debate: being seen is good, but one second isn't enough

AdAge :: The new focus on making sure ads are actually viewable online is a good thing, and will force websites to optimize their layouts, reduce ad slots that are basically out-of-view, and give digital advertising a fair chance to shine. But for all that, what impact will it really deliver?

Read Michelle Eule, adage.com

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