2014/04/24

What media buyers are looking for at the NewFronts

Digiday :: The NewFronts, publishers’ annual dog-and-pony show for digital video, has hit a new peak. This year, a motley crew of 21 companies from Yahoo to Google to Condé Nast and Time Inc. will try to convince media buyers to fork over cash for placements in their upcoming programming. The only question: Who will come out on top?

Read Ricardo Bilton, digiday.com

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