From free to fee: How U.S. dailies decide to use paywalls

American Press Institute :: Before charging for digital content, doing research seems like good business. It can help publishers learn how particular audiences will react to a transition from free content to paying for content. But a recent study shows that rarely do publishers report doing audience research before making the transition to a paywall.

Read Natalie Jomini Stroud, www.americanpressinstitute.org