Should immersive storytelling with interactive features be part of all content production?

Cision :: John Crowley, digital editor, EMEA at WSJ.com, was a panelist at the ‘immersive storytelling and production’ session at Journalism.co.uk’s News:rewired conference held on 20 February in London. Cision caught up with John after the discussion to find out what role PRs can play in helping make content interactive.

Read Priyanka Dayal, www.cision.com