Social media and the referendum: There have been millions of posts, but have they actually changed people's minds?

The Drum :: The power of social to engage grassroots activists is nothing new – a cutting-edge digital operation was widely seen as a factor in Barack Obama’s 2008 election victory. But I think there’s an important distinction between activating existing supporters and changing the minds of the other side.

Read Jon Davie, www.thedrum.com