2014/11/20

Digital video in the UK: More TV-like content means more TV-like ads

eMarketer :: Digital video viewers in the UK, while still heavy consumers of short-form, YouTube-like content, are more predisposed to watching long-form, TV-like content online than their US cousins. Long-form ads, it seems, are porting to the digital realm as well.

Read Staff, eMarketer, www.emarketer.com

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