2014/11/19

How brand extensions helped save the New York Times

WAN-IFRA :: NYT Licensing & Syndication VP, Alice Ting, explains this was remarkable turnaround was largely achieved by generating the NYT's brand extension. “We wanted to think more than just about our content. We own our logo, our trademark, but we also want to leverage our assets into brand extensions.”

Read Calum Stuart, blog.wan-ifra.org

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