2014/11/22

Making journalists write native ads is a ‘mistake’ The Mandarin editor warns publishers

mUmBRELLA :: The editor of new online publication The Mandarin has argued at a forum in Sydney that allowing journalists to write branded content is a “massive mistake”, which runs the risk of undermining reader confidence in publications and mastheads across various segments.

Read Nic Christensen, mumbrella.com.au

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