32% of the people globally only share through dark social (chat/ messaging apps, IM, email)

Digiday :: People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside the social network ecosystem (and, it’s believed, within it in some cases). Such dark traffic accounts for an estimated one-third of publishers’ article page visits.

Read Lucia Moses, digiday.com