2014/12/17

Fox, Tribune Media, and Univision form NewCoin to investigate local TV metrics

MediaPost :: Another effort to change legacy local TV measurement systems now comes as three big TV stations groups - Fox, Tribune Media, and Univision - have joined in a venture called NewCoin LLC. NewCoin is a new data venture "aimed at addressing deficiencies in local market television audience measurement."

Read Wayne Friedman, www.mediapost.com

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