2015/02/02

Brands as publishers? Well, brands have a problem: their brand-centric view on content creation

AdWeek :: It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.

Read B. Bonin Bough, www.adweek.com

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