‘The Dress’ illustrates ‘viral sameness’ among news organizations

Poynter ::  The Dress,” a viral story broken by BuzzFeed that has seized the attention of readers and news organizations alike. The next day, he tweeted a note from a reader, who asked the question that has lurked below the comments of so many Facebook posts from news organizations: “Why is this news?”

Read Benjamin Mullin, www.poynter.org