2015/02/03

To boost income, podcasters look to partnerships, native ads and listeners

Current.org :: Roman Mars can be forgiven for using the term “underwriting” when he means “advertising,” as he did recently while discussing his design and architecture podcast 99% Invisible. Using the two terms interchangeably is natural for podcasting, a medium where the lines between commercial and noncommercial content are increasingly blurred.

Read Jon Kalish, www.current.org

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