2015/02/11

Twitter buys Niche, a startup that connects brands with Instagram and Vine stars

Forbes :: Twitter's getting serious about its video offerings, starting with some of its most popular users: Vine stars. The company said Wednesday it acquired Niche, a startup that launched in 2013 to help Vine and Instagram stars leverage their online influence in paid deals with brands and advertisers.

Read Ellen Huet, www.forbes.com

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