Hearst exec on positioning brands for international growth

FIPP.com :: When chief digital officer Gary Ellis joined the company last year in this newly created role, his responsibilities included overseeing the business’ overall strategy for global web and mobile products. Speaking at the Digital Innovators’ Summit today in Berlin about a digital strategy which works across a number of brands, he pointed out that some of HMI’s markets “didn’t have resources for digital or were just focusing on print”, without regarding digital as an ad-supported business.

Read Madalina Ciobanu, www.fipp.com