2015/03/25

Hotel chain Marriott is attempting to rebrand itself as a media entity

Digiday :: When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. 

Read Tanya Dua, digiday.com

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