2015/04/23

Challenge for journalists: Branded content requires a specialized, almost paradoxical, set of skills

Digiday :: Creating effective branded content requires a specialized, almost paradoxical, set of skills. Not only must the creator write content in a way that is easy-to-read and informative, but they must also answer to people on the business side and take criticism from clients — something that journalists have not traditionally been good at or willing to do.

Read Ricardo Bilton, digiday.com

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