Mashable’s community-first Instagram strategy is paying off

Digiday :: Mashable's approach to Instagram is paying dividends -- if not in traffic, at least in followers and brand lift. The site’s Instagram following has climbed to 110,00 people in the last year, thanks to a savvy community-driven approach that includes reposting follower photos that use its #Mashpicks hashtag and even in-person meetups.

Read Ricardo Bilton, digiday.com