Data driven design: How Netflix is using a mountain of data to get you to watch more stuff

The Verge :: "It's the difference between what people say they want, and what they actually want," says Todd Yellin, Netflix's VP of product innovation. "Consumers say they want to see every title in a catalog, but who the heck has the time to go through every title?"

Read Josh Lowensohn , www.theverge.com