2015/05/12

How the New York Times' nail salon exposé became 'the rare viral investigative story'

AdWeek :: The two-part story, written by Times staff reporter Sarah Maslin Nir, was released online last Thursday before being published in the newspaper's Sunday print edition. Since then, the story has been reported on by news outlets around the world and even resulted in a policy change.

Read Emma Bazilian, www.adweek.com

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