2015/05/12

Local media's programmatic growing pains, in 5 charts

Digiday :: Advertisers are shifting budgets quickly to programmatic channels. So much so that eMarketer projects that more than half (55 percent) of digital display advertising will be sold programmatically this year. Local newspapers and broadcasters are also jumping on the programmatic bandwagon, if more slowly.

Read Lucia Moses, digiday.com

Google+