Social & TV: Google integrates search and Rentrak data into Adometry TV Attribution product

Adweek :: Nearly four out of five people are distracted while watching TV, but only a fifth of these people are taking social actions. The rest of the people are browsing the checking email or browsing the web. This last group is who Google is trying to help marketers better understand.

Read Adam Flomenbaum, www.adweek.com