Why beat your competitors on numbers, and not trying to beat them by being newsier. Keeping content relevant

Digiday :: Keeping content relevant — and resonant – in a given news cycle is a problem facing brands and publishers alike. Publishers like Bloomberg have been experimenting with making native advertising newsy by pulling in data to see what’s hot in the cycle at that moment and cutting down the approval processes necessary so content can move faster.

Read Shareen Pathak, digiday.com