Why brands bypass agencies to go directly to production companies

Digiday :: When Aaron Duffy of 1stAveMachine got a call from Qualcomm asking them to conceptualize and create a film, he thought it mistook him for an agency. It didn't: It is one of the brands out there that is increasingly bypassing traditional agency models in favor of asking production companies to do all the work for them.

Read Shareen Pathak, digiday.com