2015/05/11

Why brands bypass agencies to go directly to production companies

Digiday :: When Aaron Duffy of 1stAveMachine got a call from Qualcomm asking them to conceptualize and create a film, he thought it mistook him for an agency. It didn't: It is one of the brands out there that is increasingly bypassing traditional agency models in favor of asking production companies to do all the work for them.

Read Shareen Pathak, digiday.com

Google+