2015/06/17

A new media population: digital will account for 50.4% of adults in China's daily media time

eMarketer :: This year, for the first time ever, digital will account for 50.4% of adults in China's daily media time, or 3 hours, 5 minutes, eMarketer estimates. In many markets, digital media usage represents a shift away from traditional media, like TV and print. But China is different.

Read Staff, eMarketer, www.emarketer.com

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