2015/06/12

Facebook’s first batch of Instant Articles registered 4.3 times more engagement than average link posts

Buzzfeed :: It's been almost a month since Facebook debuted its new "Instant Articles," and while it's too soon to tell if the initiative is increasing reach for participating publishers, early data suggests the posts -- which are designed for sharing -- are garnering far more engagement than usual.

Read Alex Kantrowitz, www.buzzfeed.com

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