2015/06/25

Heftig modeled itself after Upworthy but has to contend with the problem of being too dependent on Facebook

Digiday :: One of the biggest Upworthy knockoffs is Germany’s Heftig.co, which claims 50 million monthly uniques worldwide since launching a year and a half ago, despite a cool local market for startups. But like all social publishers, Heftig has to contend with the problem of being too dependent on Facebook.

Read Lucia Moses, digiday.com

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