How Marc Maron built a brand that helped him land the President

Adweek :: That President Barack Obama said the n-word earlier this week while making a point about racism in America understandably made headlines. That he said it during his appearance on WTF with Marc Maron, an appearance that certainly helped Maron's brand skyrocket, makes sense, too.

Read Kristina Monllos, www.adweek.com