2015/06/02

Levi’s digital strategy gets a leg up from Google

Digiday :: Google announced on Friday that it would be taking a very traditional American brand, Levi's, and weaving wearable tech into its very fabric. It's a big deal for everyone who gets dressed in the morning, but the products won't be rolled out until 2016. 

Read Hilary Milnes, digiday.com

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