“This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb

Beet.TV :: The opportunity for advertisers to deliver TV ads to specific homes , via cable and satellite boxes and connected TV’s is “totally transformational” and it is happening now, says Irwin Gotlieb, Chairman of  GroupM,  WPP’s media buying umbrella group. 

Read Andy Plesser, www.beet.tv