2015/07/30

Advertisers need to create more value for customers by making ‘less annoying’ ads

mUmBRELLA :: Producing ads that are “less annoying” is key to the marketing industry delivering real value for the client, according to a leading academic. Nicholas Gruen, CEO of Lateral Economics, believes marketers must become smarter at utilising behavioural economics.

Read Kevin Bradford, mumbrella.com.au

Google+