How Joe Weisenthal brings a bit of Business Insider to staid Bloomberg

Digiday :: Bloomberg, still searching for influence beyond its core audience of bankers and finance watchers, has been on the hunt for digital-first talent. Last October, it hired Business Insider executive editor Joe Wiesenthal, whose combination of obsessive coverage of markets movements and fresh thinking made him an attractive target to lead its own markets coverage. 

Read Ricardo Bilton, digiday.com