2015/07/08

Snapchat lays the groundwork to court celebrities

Digiday :: In its quest to become a true media platform, Snapchat is turning its attention to social media influencers and A-list celebrities, observers close to the company say. There’s a long tradition of social platforms courting personalities, which bring with them big audiences and potential ad dollars. Snapchat’s unvarnished quality could help A-listers compete with influencers, but its appeal could be held back by its ephemeral nature and limits on linking out.

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Read Lucia Moses, digiday.com

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