Economist's acquisition strategy centeres on constantly reappraising the customer's journey to subscriber

Media Briefing :: The Economist brand saw a staggering 225.8 percent year-on-year rise in digital circulation between January and June. That contributed to a 1.9 percent year-on-year growth in combined print and digital circulation, a key driver behind its pretax profits of £59 million in 2015.

Read Chris Sutcliffe, www.themediabriefing.com