2015/08/04

How these ‘Betches’ went from popular publisher to successful retailer

Digiday :: If a publisher has an influential pull over a big audience, it can likely sell a product too. For Betches Love This, a retail store was a "natural extension" of its irreverent website, according to co-founder Aleen Kuperman. 

Read Hilary Milnes, digiday.com

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