2015/08/31

News startups like 'LittleThings' are trying to tackle viewability early

Adweek :: The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.

Read Lauren Johnson, www.adweek.com

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