To connect with smartphone users, Vogue tapped Shazam to tie its physical pages to extra digital content

Digiday :: "The September issue is the Super Bowl of fashion," according to Erwin Penland evp Jessica Navas, and all brands want a spot in Vogue. In terms of bridging the glossy pages of Vogue's biggest issue with digital content, Target set the bar.

Read Hilary Milnes, digiday.com