From editor to transaction editor: redefining editorial roles

LinkedIn :: It’s no secret that many magazine editors tend to write about topics and developments they consider as important or newsworthy. They offer their audience information. And they hope that the audience is willing to use this information and to pay for it. Today it is hopelessly ineffective because the readers’ access to information is free and unlimited on a variety of channels.

Read Gerrit Klein, www.linkedin.com