2015/09/13

Google pushes watch time as currency for Youtube as it seeks Preferred program partners

mUmBRELLA :: Google is touting watch time as the best metric for media buyers to be looking at when investing in ads around Youtube, and signalled it is set to pursue a “multi-agency/client strategy” for the next round of its Google Preferred program.

Read Nic Christensen, mumbrella.com.au

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