Periscope is the it app for brands during Fashion Week

Digiday :: It's the first year Periscope is available for fashion brands at NYFW. And while live streaming has been around at the fashion event for a few years, it's expensive, costing upwards of $20,000. Periscope, meanwhile, is free, and brands from Ralph Lauren to BCBG are using it.

Read Shareen Pathak, digiday.com