2015/09/04

SPH Magazines’ approach to e-commerce: Marrying content and consumer purchase

INMA :: When it comes to e-commerce, magazine publishers have an advantage in their trusted relationship with readers. But they must honour that relationship by only selling items that would be of interest to those readers. This and other advice from the man behind SPH Magazines’ e-commerce success.

Read Shelley Seale, www.inma.org

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