With digital ads shifting to HTML5, the industry now has a new set of guidelines

Adweek :: The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on Facebook via the markup language.

Read Christopher Heine, www.adweek.com