How Google gives publishers a 100 percent viewable ad option

Digiday :: IDG Communications is using Google's new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher behind sites including PCWorld and MacWorld, can serve the guaranteed impressions using a new capability in Google's DoubleClick product called vCPMs — the "v" stands for viewable and CPM is the cost per thousand ad impressions.

Read Garett Sloane, digiday.com