How iHeartRadio got 340m Snapchat impressions in 2 days

Adweek :: The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and also a whole lotta love from Snapchat users, who generated about 340 million impressions on the mobile app during the two-day event

Read Christopher Heine, www.adweek.com