What does a growth editor do?

Medium :: Growth Editor. The first time I heard that title for someone in a newsroom, I might’ve giggled. It just sounds odd, like an editor who handles a very specific kind of health coverage, right? But it’s not so odd a term anymore: In the past year, more and more news organizations are giving someone with the very specific duty of increasing (growing) the number of readers.

Read Julia Haslanger, medium.com