Who's winning the battle between paid and earned media?

AdAge :: Ever since the advent of the remote control, audiences have tried to banish ads, and ad blocking is making the battle between a marketer and its target audience even more pitched. Given this dilemma, do advertisers shore up their efforts through technology, essentially force-feeding their message to the audience? Or do they double down on creative in hopes of catching the audience's attention?

Read Nathan Skid, adage.com