Agencies love Periscope, but Twitter fails to capitalize

Digiday :: Agencies are saying Periscope is the next big thing, but Twitter has been inconsistent when it comes to pushing it at them. For Twitter, plagued with growth problems, the live streaming app certainly feels like a bright spot. But Zach Gallagher of Deutsch has felt that despite the creative possibilities of Periscope, Twitter is underselling it. 

Read Shareen Pathak, digiday.com