Meet Niche, Twitter’s secret weapon

Buzzfeed :: Over the past few months, McDonald’s enlisted social media star Crawford Collins to promote its all-day breakfast on Instagram, Oxygen TV ran a campaign with the widely followed Sara Hopkins on Snapchat, and Coke enlisted Vine star Cody Johns to make a short, looping video on its behalf. Behind it all, an unlikely orchestrator: Twitter.

Read Alex Kantrowitz, www.buzzfeed.com